Boehringer Ingelheim

ILLUSTRATION • CONCEPT DESIGN • BRANDING

Redesign Boehringer Ingelheim’s corporate identity to boost visibility, customer engagement, and growth in new business areas, all while supporting their commitment to sustainability.

We needed to create a modern, digital-first brand experience for a research-driven pharmaceutical company, balancing innovation with the brand's deep-rooted history.
The start of the project was challenging—reimagining the brand’s essence while getting the client to see and feel the vision we were presenting. But once we earned their trust, the process became an exciting journey. It led to a bold, distinctive identity that both the client and our team were proud of.
I joined from the pitch phase, leading the illustrative direction. I worked on brainstorming, sketching, and collaborating with both the team and the client. I developed a unique style that brought the brand to life across all touchpoints. Proud to say the new identity won a Red Dot Award!

Evolving a traditional pharma company  to an industry-leading brand of significance

While many pharma businesses primarily communicate around the treatment of diseases, Boehringer aims to put a more optimistic brand feel forward, focusing on health and well-being. A positive emotion that is deeply anchored in the new brand core: Unvawering optimism.

While the logo was the one element that needed to remain, Boehringer’s new brand identity represents an evolution of the entire business, ranging from a new color palette, that is unique to the industry, to illustration, typography, photography, layout, icons motion, a dedicated brand hub, a new website, social media, internal learning offerings and e-bites, and merchandise. Even further, Boehringer is one of only a few pharma businesses that now also has a unique sound branding.

Across all of these digital and physical brand elements, inclusivity and color-blind safeness played a central role, allowing barrier-free experiences by design.