Carglass asked Interbrand to define a new illustrative style for their brand.

Their previous illustrations felt static and cold. The goal was to refresh them into something more human and realistic. We developed an initial set of illustrations to replace the existing ones, starting from the subjects, and from the messages and emotions they needed to convey.

The result is an illustrative style that expresses the warmth and care Carglass has for its employees and clients. The illustrations use the brand color palette and a perspective designed to make the viewer feel immersed in the scene.

All illustrations were first sketched by hand and then developed digitally in Illustrator.

I led the project from the early concept phase to final delivery, guiding the client through every step of the process. From defining the illustrative style, to designing the scenes, to selecting and applying the color palette.