Pink Memories is an Italian clothing brand that specializes in silk clothes.
The company is family-owned and run by two founders whose unique personalities are reflected in their unique attitudes and communication.

The brand embodies an elegant and timeless spirit, which is evident in its designs' classic cuts and high-quality materials. In contrast, the styling and target audience reflect a more rock-inspired spirit.

The brand's strategy is centred around the versatility of its garments, which can be worn throughout the day and night. This makes them perfect for everyday wear and a great companion for creating lasting memories.

The brand showcases lifestyle photography in the city, showing the subject enjoying urban life from day to night.

The brand's fun-loving attitude is reflected in a playful yet provocative tone of voice that perfectly matches the Art Direction and visuals.

The idea was to instantly create a dreamy imaginary world, with fragrances that evoke images and emotions of travel and different realms.

I was working on this project as freelancer with my partner Bianca and Riccardo (strategist).
We developed together the full brand identity from strategy, to concept, art direction, brand design, and final deliveries.